We take the privacy of our visitors seriously and aim to maintain complete transparency regarding how your data is handled when you browse our independent information guide. This page outlines our commitment to protecting your personal information and describes the limited circumstances under which data is collected. By accessing our content, you acknowledge that you understand our practices and consent to the data processing methods described in this document.
What data we collect
Our website operates as an informational guide rather than an interactive platform, which means we collect very little data compared to other types of online services. We primarily collect data in three distinct ways: through direct communication, through standard website analytics, and through browser cookies.
When you choose to contact us directly via electronic mail, we collect the information you provide in your message. This typically includes your e-mail address and the content of your enquiry. We only use this information to respond to your specific request.
We also collect basic analytics data regarding your visit to our site. This information is anonymised and does not identify you as an individual. It helps us understand which pages are the most popular and how visitors navigate our guide, allowing us to improve the user experience. This data includes information such as the pages you visit, the duration of your stay, and the type of device or browser you are using.
Finally, we utilise cookies to ensure our site functions correctly. These are small text files stored on your device that help remember your preferences and allow our affiliate tracking systems to function. More information on this is available in our dedicated cookie policy.
How we use and keep data
We process the data we collect for the sole purpose of providing accurate information and managing our enquiries. We do not sell, rent, or trade your personal information to third parties. Our business model relies on affiliate commissions, which means that when you click a link on our site to visit the betting platform, you are directed to a third-party website. Please be aware that once you leave our domain, you are subject to the privacy policy of that destination, and we have no control over how they handle your data.
Regarding the retention of your data, we store e-mail correspondence for up to 12 months. This period allows us to maintain a record of our communication and ensures we can provide follow-up support if necessary. After this period, any identifiable information contained in our correspondence is securely deleted. Analytics data is retained in a summary format for as long as is necessary to identify trends and improve our content, after which it is anonymised or purged. We apply rigorous security measures to protect this data from unauthorised access.
Your rights
Under applicable UK data protection legislation, you have specific rights concerning the personal information we may hold about you. You have the right to request access to any personal data we hold, the right to request that we correct any inaccurate information, and the right to request the deletion of your data, subject to our own legal obligations. You may also object to the processing of your data in certain circumstances.
If you wish to exercise any of these rights, please contact us at [email protected]. When we receive such a request, we are committed to processing it and providing you with a full response within one calendar month. While we aim to be as helpful as possible, please note that because we are an informational guide and not the entity where you hold an account, our records are limited to the communication you have sent to our editorial team directly.


